Cookies
How reeinvent.com uses cookies and similar technologies, which ones are set, and how to change your choice.
Last updated: 18 August 2026. Read this together with our Privacy & Cookie Policy.
What a Cookie Is
A cookie is a small text file a website stores on your device. Cookies keep the site working, remember choices you make, and let us and our partners see how the site is used. Similar technologies, such as pixels and local storage, do the same job and are covered by this policy.
How We Ask for Consent
On your first visit a banner asks you to accept or decline cookies that are not strictly necessary. Strictly necessary cookies are set either way, because the site cannot work without them. Everything else is set only after you accept. You can change your choice at any time by clearing this site's cookies in your browser and reloading the page, and you can block or delete cookies entirely in your browser settings. Some parts of the site may then not work as intended.
The Cookies We Set
This site runs on HubSpot, so most cookies are set by HubSpot on our behalf. The table below lists what is set, by whom, why, and for how long.
Strictly Necessary
Set on every visit. These cannot be switched off.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| __cf_bm | Cloudflare, through HubSpot | Distinguishes people from automated traffic, so the site stays available. | 30 minutes |
| _cfuvid | Cloudflare, through HubSpot | Applies rate limits per visitor. | Session |
| __hs_opt_out | HubSpot | Remembers that you declined cookies, so you are not asked again. | 6 months |
| __hs_initial_opt_in | HubSpot | Remembers that the banner has been shown to you. | 7 days |
| __hssrc | HubSpot | Detects whether you restarted your browser, so a visit is counted once. | Session |
Analytics
Set only after you accept. They tell us which pages are read and how people move through the site, so we can improve it.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| __hstc | HubSpot | Identifies a returning browser and the visit it belongs to. | 6 months |
| __hssc | HubSpot | Tracks the current visit. | 30 minutes |
| hubspotutk | HubSpot | Links a browser to a contact record when a form is submitted. | 6 months |
| _ga | Google Analytics | Distinguishes one browser from another. | 13 months |
| _ga_JR5KMLY1QS | Google Analytics | Holds the state of the current Google Analytics session. | 13 months |
Functionality
Set only after you accept. They remember choices that make the site easier to use.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| messagesUtk | HubSpot | Recognises you across chat conversations, so a thread continues where it stopped. | 6 months |
Advertising
Set only after you accept. They let us measure our campaigns and reach relevant audiences on LinkedIn.
| Cookie | Set by | Purpose | Retention |
|---|---|---|---|
| bcookie | Identifies a browser for LinkedIn's advertising and analytics. | 12 months | |
| bscookie | Secures the LinkedIn browser identifier. | 12 months | |
| lidc | Routes the request to the right LinkedIn data centre. | 1 day | |
| li_sugr | Builds a probabilistic match of a browser for measurement. | 3 months | |
| UserMatchHistory | Synchronises LinkedIn advertising identifiers. | 30 days | |
| AnalyticsSyncHistory | Records when the synchronisation last ran. | 30 days |
Cookies Set by Others
Where a cookie is set by HubSpot, Google or LinkedIn, that provider processes the data under its own terms. Their notices are published at legal.hubspot.com/privacy-policy, policies.google.com/privacy and linkedin.com/legal/privacy-policy.
Changes to This Policy
We review this policy when the site changes and update it when the cookies we set change. The date above shows the current version.
Contact
Questions about our use of cookies: info@reeinvent.com. Company details are in our Terms of Service.