70% of guests
booked services ahead with just a few taps
Success Story
EasyLazy – Digital Beach Platform
Beach rentals can be beautiful – but behind the scenes, it’s a complex, high-pressure operation.
We helped digitalize the full guest journey: from sunbed bookings to food orders and activity tickets – all in one smooth system.
We helped digitalize the full guest journey: from sunbed bookings to food orders and activity tickets – all in one smooth system.
70%
More Bookings, Less Waiting
Pre-booking boosted usage and reduced on-site queuing
50%
Less Administration
Automation cut manual effort by half, every day
30%
Higher Return Rate
Better experience kept customers coming back
95%
Faster Issue Resolution
Staff resolved booking issues within minutes
3× faster onboarding
after staff training with the new admin tool
90% adoption
by beach staff in the first month of use
0 printed tickets
thanks to fully digital QR and payment flow
The Problem
Digitalizing beach rentals started as a way to eliminate paper slips, cash handling, and verbal coordination. But as
EasyLazy
expanded, the challenge shifted from replacing sunbed booking books – to supporting an entire beachside operation.
Guests lacked guidance, staff had little booking visibility, and operators needed a unified platform – not just for reservations, but also for food and drink orders, activity ticketing, and real-time service management.
Reeinvent
worked closely with the
EasyLazy
team to understand those evolving needs, designing a system that’s simple for guests, reliable for staff, and flexible enough to adapt from one beach to a whole network.
“When we build digital tools, we don't just think in features – we think in flow. The beach staff knew what they needed, and we helped turn that into something they'd actually want to use. That's where transformation really starts.”
Miljenko Baković, CEO – Reeinvent Croatia
To succeed, the platform had to be intuitive, modular, and robust enough to handle high-volume summer usage, while staying easy to use for both tourists and operators in fast-paced environments.
What are the challenges?
Let's Find a Solution
The Challenge
The beach operator had a clear vision: to simplify and modernize the rental experience through digital tools. But turning that into a seamless, high-performance platform introduced new challenges.
Users expected more than just sunbed reservations. They wanted real-time availability, instant booking, secure payments, and seamless access to food, drinks, and local experiences – all from one place. Any delay or system glitch could frustrate guests, drain revenue, and damage trust.
“When we build digital tools, we don't just think in features – we think in flow. The beach staff knew what they needed, and we helped turn that into something they’d actually want to use. That’s where transformation really starts.”
Marko Petric, Lead Developer – Reeinvent
To meet those expectations, Reeinvent worked side-by-side with the operator to design a modular system that felt effortless to the user – fast, intuitive, and reliable – while remaining scalable and easy to maintain in the background.
Manual processes like paper-based orders, handwritten reservations, and fragmented coordination slowed everything down. As demand and complexity grew, full automation became the clear next step, not only for rentals, but for an entire digital beach experience.
20%
Revenue Increase
50%
Operational Cost Decrease
90%
Payment Control Increase
99%
User Satisfaction Increase
What are the results?
Let's See the Benefits
The Solution
Reeinvent collaborated with the beach operator to rethink the entire guest flow – from how loungers are reserved, to how drinks are ordered, and how tickets are sold for local activities.
We started by simplifying the user experience. Booking a sunbed, ordering lunch, or reserving a boat tour now takes just a few taps. A single interface covers everything, making it easy for guests to plan their beach day in seconds.
Behind the scenes, we implemented real-time syncing across all modules, giving staff a live overview of reservations, orders, and capacity – all while reducing manual coordination and errors.
“This project was all about building something lightweight but powerful. Every feature had to make sense in the real world – fast, simple, and reliable, even in peak season. That mindset shaped everything we delivered.”
Marko Čabo, Developer – Reeinvent
We also built infrastructure designed to adapt. Whether the system runs one beach or ten, it maintains the same level of performance – scaling automatically with traffic, without slowing down during lunch rush or weekend demand.
The result is a modular platform that not only handles beach rentals, but also expands to cover food and beverage, activities, and more. A strong foundation now exists for loyalty systems, partner promotions, and future growth.
We were looking for a way to modernize our rental process without overwhelming our seasonal staff. Reeinvent delivered exactly that – a smooth, reliable solution that worked from day one. The onboarding was fast, and the interface made it easy for everyone to adapt, regardless of tech background.
Johan Lundgren
Operations Manager
Before this system, we handled everything on paper – reservations, payments, even shift tracking. It was stressful and slow. Since going digital with Reeinvent, we’ve reduced errors, saved time, and made life easier for guests and our team. It completely changed how we work during the summer rush.
Melisa Kurtović
Beach Manager
What impressed me most was how fast we were able to go live. In just a few weeks, we had a fully functional solution tailored to our needs. Reeinvent’s team understood both the technical side and the operational realities we face. Their flexibility and speed were key to our success.
Luka Petrov
Product Owner
Reeinvented
Your Growth Partner
At Reeinvent, we don’t just build software – we co-create long-term value. Our work on EasyLazy shows how strategy, design, and engineering can transform even the most traditional, manual operations. From booking flows to real-time dashboards, we delivered a tailored platform that made life easier for both guests and staff.
And this is just one example. Whether you're digitizing on-the-ground services, improving seasonal workflows, or scaling across locations, we’re here to partner with you from first sketch to fully deployed solution.
And this is just one example. Whether you're digitizing on-the-ground services, improving seasonal workflows, or scaling across locations, we’re here to partner with you from first sketch to fully deployed solution.
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