THIS EDITION'S THEME
AI & The New Gaming Era
On May 13, join us for the Breakfast Club: Gaming Edition, a morning dedicated to the AI and the New Gaming Era. Whether you lead a company, build products or shape strategy, this is your front-row seat to one of the most disruptive shifts in business and culture. We'll explore what the gaming industry can teach every sector about innovation, engagement and building for the future.
What the New Gaming Era means for your industry?
"We're kicking off the morning with a deep dive into gaming's next chapter, where developers, creators, and gamers collide. Expect sharp perspectives, real discussion and fresh ideas on how industries can learn from each other to accelerate their AI journey. Bring your questions. We'll bring the coffee. See you there!"
Martin Walfisz
Serial Entrepreneur, Technologist & Strategist
Martin Walfisz is a serial entrepreneur and industry veteran with nearly 30 years of experience building, scaling, and investing in the global gaming industry. He is the founder of Massive Entertainment, the Swedish Games Industry (Dataspelsbranschen) and Game Habitat. Most recently, he served as the CEO of Thunderful Group, where he led the company through a significant strategic restructuring and transformation.
Today, Martin acts as a business and creative advisor within the Nordic and European gaming ecosystems. Through his platform, Connecting the Pixels, he provides a strategic perspective on how emerging technologies, particularly AI, are reshaping the business models and creative future of the interactive entertainment industry.
Calle Lejdfors
CTO @ Elsewhere Entertainment
& Activision
& Activision
Calle Lejdfors started programming at age 10 on a Sinclair ZX Spectrum 48k, building early games and developing a strong passion for technology. He began his professional career in 1999 and holds a PhD in Computer Science from Lund University, specializing in computer graphics and programmable GPUs.
With over 17 years in the gaming industry, he has contributed to 11+ titles and led the FSR4 team at AMD, advancing ML-based real-time upscaling. Today, he is CTO of Elsewhere Entertainment, a new Activision/Microsoft studio focused on narrative-driven AAA games.
With over 17 years in the gaming industry, he has contributed to 11+ titles and led the FSR4 team at AMD, advancing ML-based real-time upscaling. Today, he is CTO of Elsewhere Entertainment, a new Activision/Microsoft studio focused on narrative-driven AAA games.
Ali Helmy
Technical Director @ Massive Entertainment (a Ubisoft Studio)
Ali Helmy is a technical director with deep expertise in character animation, game programming, and real-time systems, building advanced technologies for modern games. His work sits at the intersection of AI and engineering, shaping how interactive worlds behave and respond.
With extensive AAA experience, he focuses on applying AI to power character movement, behavior, and in-game systems. At Massive Entertainment, he contributes to creating scalable, high-quality game experiences for global audiences.
With extensive AAA experience, he focuses on applying AI to power character movement, behavior, and in-game systems. At Massive Entertainment, he contributes to creating scalable, high-quality game experiences for global audiences.
Testimonials
What our members say about us.
"What I appreciated most about the Breakfast Club was the depth of discussion. The format really invites people to speak openly, challenge each other, and explore topics beyond the usual corporate surface. It’s exactly the kind of forum we need more of."
"There’s something refreshing about stepping out of day-to-day operations to join a conversation that actually moves the needle. The energy, the topics, the people – it all made for a truly inspiring morning."
"This was my first time at The Breakfast Club, and I really enjoyed the network. And what I took with me from the presenters was how to use images in storytelling. I think we can do more of that at Ericsson Bridge. And I also got the question, how do we use emerging techniques and technologies in our product and in our operations? So I have been inspired to do things when I go back to the bridge."
"A terrific breakfast at Breakfast Club with wonderful insights, not just about AI tools and the AI community, but how to expand your visions and the future of it. Not to be involved in only the day to day basis, but to broaden your horizons and where you want to be in the future. So wonderful insights and a great community."
"We talked about AI and different kinds of AI. And I think that the most important thing that I got to take out was that we make a difference between office AI and production AI. Office AI is basically done by everyone by LMS, but production AI, that's really difficult. So that was the main point for me today. And as always, super inspiring. Great people. Great breakfast. Great view. Spectacular."
"The Breakfast Club format gives space to explore ideas without pressure. It’s rare to find a setting where curiosity, experience and innovation intersect so naturally. I left with both new perspectives and new partnerships."
.svg)
Save Your Seat
Limited seats available.